Readers rate shampoo

The Green Guide surveyed web site visitors who've used the following eco-friendly brands of shampoo, to see how they found they performed when compared to conventional brands they've used. (Links suggest brand-specific gifts)

•Aubrey Organics
•Avalon
•Jason Natural
•Kiss My Face
•Aveda
•Nature's Gate

Here's what they learned from over 800 respondents:

1. Aveda is the most popular brand of eco-friendly shampoo among respondents, followed by Aubrey Organics and Avalon Organics.
2. In general, respondents feel that these eco-friendly shampoos perform the same as conventional brands (with the exception of Aveda, which respondents say performs better).
3. An overwhelming majority of respondents who use eco-friendly shampoos say that these shampoos don’t leave behind any residue or film that is difficult to rinse out.
4. Most respondents like the smell of these eco-friendly brands of shampoo.
5. The majority of respondents say they have to use the same amount of eco-friendly shampoo (as compared to a conventional brand) to get the clean they want.
6. More than half of respondents who’ve used Aubrey, Avalon and Aveda prefer it over another natural or conventional brand.

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